AFFG - Who We Serve

Is This You?

We provide mortgage solutions to homeowners who are tired of "Do it Yourself" debt planning and who desire the advice and long-term benefit that only working with an expert provides.

We provide the highest level planning and service to all of our clients but we also understand that all borrowers are not the same. Our divisions provide services to the following clientele

America's First Funding Group serves borrowers of FHA, conforming, jumbo and reverse mortgages.

The CS Advisory Group serves high net worth clients through our offices in Beverly Hills and Roseville, CA and Neptune, NJ.

Borrow Smart Reverse provides the senior community, their advisors and families with reverse mortgage education and lending services.

who is most likely to succeed with our approach

Our clients typically share many of the following characteristics. If these fit you as well, you are likely someone America's First Funding Group can help.

Dissatisfied with/do not have a team of financial advisors - We specialize exclusively with debt advisement, but an important part of our objective is to help you form the critical financial relationships you will need to be successful. We know the people you need to know.

Realize you can't know everything - But you are willing to get assistance and expand your knowledge.

A commitment to financial planning - We believe that creating a debt strategy is the foundation of a financial plan and that financial planing is one of the best ways to express care in a family.

Successful - Having debt is not failing grade but not managing it is a recipe for delay at best and failure at worst. Our clients have stable careers and an average debt profile consisting of car, school or credit card loans. They aren't behind on payments but they aren't getting ahead either.

High standards - Good enough isn't. You suspect there is more to know about how to manage your mortgage than "rates and fees" and you're right.

Interested in making a contribution - It's not just about money but about making a difference with your family and in your life.

You've made this such a pleasurable experience and have touched my heart in the process. Thank you, all! You've brought my spirits up not just a few steps, but more like a few flights! Bless all of you." Joan Molloy

our clients are typically in the following situations

Buying the next house or second property: We help you, the 'move-up' homeowner, to avoid making the same mistakes second time around.

Young families: You already own your first home and are looking for the best way to get your future in shape. College funding and starting a savings program are going to be of critical importance sooner than you might think.

"How can you improve on perfection? It is such a pleasure working with true professionals."

Tom & Margaret Chretien

Five to fifteen years from retirement: You're probably a baby-boomer in your peak earning years and looking for ways to maximize savings, pay off debt and prepare for your "next act". People like you typically want to feel confident about having a plan to enter retirement.

Retired and considering a Reverse Mortgage: You have a lot of questions and probably a little apprehension about whether or not this loan is appropriate for you. There are many misconceptions and rumors about this product and you can depend on us to talk straight and clear about these issues.

Financial professionals: We work with your clients in any of the above situations to compliment and support your financial, tax or estate planning objectives. Let us show you how we can be an indispensable 'value add' to your process. Our services often provide an immediate, measurable increase in rate of return.

Next, learn more about what we do and how we work.